Your biggest risk isn’t speed. It’s building the wrong thing faster than ever.
Whether you're a founder building with AI or part of an enterprise team — If you are not solving the right problem, speed won’t save you. The 4U framework is your defense.
Get access now✨AI has changed the game.
Today, more than ever, you have to start with a problem, not just an idea or worse, a solution in search of a problem. Here’s why:
Execution no longer differentiates you.
AI lets you build fast — but so can everyone else. Speed isn’t a competitive edge when the whole world has access to the same tools.
AI Is quietly making us dumber, not smarter
We stop questioning. We accept AI outputs as truth. We lose critical thinking.
The result? A sea of “meh”, copycat products that solve nothing.
Building too fast creates waste faster.
AI accelerates output — but if your solution isn’t tied to a real customer problem or business need, you're just generating clutter. More features. Zero impact.
Stakeholder misalignment skyrocketed.
Everyone wants to build something with AI.
In the absence of clear direction, teams build anything — and hope something sticks.
That’s not strategy. That’s gambling.
❌ You don't need more speed.
Because speed doesn’t matter if you’re running the wrong race.
The 4U Workshop Toolkit
The 4U Workshop Toolkit helps you define the right opportunity, align teams and stakeholders, and stress-test your idea with AI — before you waste time building it.
Backed by experience from Fortune 500s. Used by Harvard Innovation Labs.
🚀 Includes the first 3 lessons free
The 4U Framework helps you identify must-have problems.
Problems where customers feel the pain, urgently want relief, and are actively seeking better solutions.
The perfect problem is one that is: Unworkable, Unavoidable, Urgent, and Underserved.
So if you’re going to pick a fight — pick a big one.
UNWARKABLE
Is the problem truly broken or impossible to solve with current solutions?
Will someone get fired if the issue is not addressed?
UNAVOIDABLE
Is this problem coming whether we like it or not?
Is it being driven by regulation, market shifts, or new technology?
URGENT
Is solving this problem a top priority for the customer?
Will they drop everything to fix it — right now?
UNDERSERVED
Are existing solutions inadequate?
Are customers hacking together workarounds?
👉 When a problem scores high across all four lenses, you’ve found something worth solving.
Want to see how it works in practice?
Get the Free PreviewWho is this for?
This is for anyone who wants to move fast and build something that matters — avoid wasting months (or millions) going in the wrong direction.
- Innovation teams stuck in endless “what should we build?” loops
- Product & strategy leaders who want a clear roadmap, not just a list of features
- Startup founders who want to start strong, with problem-market fit
- Anyone tired of watching AI accelerate waste instead of value
If you’re done guessing and ready to get it right, this is where you start.
What you'll get in the 4U Workshop Kit
✔️ A quick-start video guide— see how the 4U Framework works, with real-world examples to help you apply it fast.
✔️ An AI-powered copilot— stress-test your idea through all 4 lenses (Unworkable, Unavoidable, Urgent, Underserved) and frame a strong opportunity statement.
✔️ A ready-to-run workshop format — align your team or stakeholders and prioritize the right problem before you build.
Watch the free preview