Start Right. Solve the Right Problem.
Get a free preview of the Problem Framing Playbook — used by teams at Google, EY & HSBC to align stakeholders, define the real problem, and move forward faster.
FREE PREVIEW
Learn the method top product, design, and innovation teams use to align fast, define what really matters, and make confident decisions early.
No fluff. No spam. Just the system we use in €30K strategy workshops.
Why Strategic Work Stalls — and How Problem Framing Fixes it
Here's why teams spin in circles, even with great talent and good ideas:
The real problem isn’t clear
Stakeholders are pulling in different directions
Everyone’s already jumped to a solution — without agreement on what matters.
We’ve seen this pattern play out over and over — inside top product, design, and innovation teams.
So we built a clear, step-by-step system to break the cycle:
Problem Framing
— a structured system to uncover, define, and prioritize opportunities. It connects business objectives with customer needs and helps leaders align on a clear direction before diving into execution.
It worked so well that in 2018, Google invited us to teach it at their campus in San Francisco - and we've been refining the system ever since.
Since then, we’ve trained over 3,000 leaders at companies like SAP, EY, Amazon, Roche, HSBC, and the World Bank.
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And every time we teach it, we use this Playbook.
Now you can preview the same system — and learn how to bring clarity to your next strategy, product, or innovation challenge.
