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Framing the Right AI Use-Cases: What Top Teams Do Differently

A 2-hour, invite-only strategy session led by Design Sprint Academy—for product, innovation, and AI leaders who are done wasting time on pilots that never launch. Learn why 95% of AI initiatives fail—and what smart teams are doing differently to win.

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MIT studies show that 88% to 95% of AI pilots never reach production. 

And you’ve probably seen it firsthand: pilots that look great in slides, but never make it past demo day.

The pressure to “do something with AI” is real. But turning that into something real and scalable?

That’s where most teams fail. 

 

During this event you’ll learn:

✅ Why most AI pilots fail—and how to spot the red flags early

âś… How to identify the right use cases that align business, tech, and user needs

✅ A practical framework combining AI Problem Framing + Design Sprints 

✅ The exact approach top teams use to build AI that ships—and scales

 Reserve your spot

September 21st, 7:00 PM-9:00 PM AST

 Organized by Design Sprint Academy 

Hosted by SAB Innovation Centre 📍 Live at SAB Tower (Level 5), Riyadh

Join product, innovation, and AI leaders from top companies already registered.

This gathering is for Product, Innovation, and AI Leaders who need results — not more pilots

Strategic Decision-Makers

Product, Innovation, and Strategy leaders who are responsible for defining what “doing AI” actually means inside the organization—and need clarity, fast.

 Technical Leads 

AI, Data, and Engineering leaders who are building powerful solutions—but struggle to connect them to business value or get them into production.

 Execution Catalysts 

Consultants, UX/Design, and Delivery leads who need a repeatable process to turn AI ideas into outcomes—for clients or internal teams.

5 Reasons to Join This Event: 

 

  1. Everyone’s building with AI (including your competitors) and you all are moving at the same speed
  2. You know that differentiation won’t come from building more—only from solving better problems 
  3. You realized that scaling AI requires more than tools. It needs a strategy your teams can actually execute across functions.
  4. You’ll meet peers from product, innovation, and data teams across industries 
  5. You’ll swap insights, share stories, and build relationships that last beyond the session

Agenda Overview

  • Welcome from SAB + Opening Insights — The state of AI initiatives today

  • Interactive Breakdown — The 4 failure patterns and how to beat them

  • Framework Walkthrough — How AI Problem Framing & Design Sprints work

  • Live Q&A + Peer Exchange — Ask questions, swap insights, share war stories

  • Optional: Learn about the AI Sprint Bootcamp — No pitch, just the details

 

This event is brought to you by Design Sprint Academy

Design Sprint Academy is the trusted partner behind innovation programs at some of the world’s most respected brands—including Google, The World Bank, Turner Construction Company, eBay, and many more.

 

John Vetan

Co-founder | Trainer | Senior Innovation Consultant @ Design Sprint Academy

John is a seasoned expert in innovation and business transformation, as well as the co-founder of the Design Sprint Academy. With over 25 years of experience as an entrepreneur and digital enthusiast, his goal is to simplify innovation and make teams more effective.

Your Hosts

 

SAB (Saudi Awwal Bank) is one of the Kingdom’s oldest and most respected financial institutions, with a legacy spanning nearly 100 years. Regulated by the Saudi Central Bank and in strategic partnership with HSBC Group, SAB delivers market-leading financial and investment solutions across sectors.

Why this event? 

As AI becomes a strategic priority across industries, SAB is proud to host this session to bring together leaders who are ready to turn ideas into outcomes—and move beyond AI hype to execution

 

Ready to build AI that ships? 

Join us on September 21st and learn what the top 5% of AI teams do differently.

Secure your spot today

This event is brought to you by Design Sprint Academy, pioneers in innovation sprints and strategy design—hosted in partnership with SAB in Riyadh.