Roadmap to success starts with finding the "perfect" problem
That your customers will beg you to solve.
The 4U Workshop Toolkit
Everything you need to run a high-impact prioritization session — in just 2 hours.
Backed by experience from Fortune 500s and used by Harvard Innovation Labs.
+ Includes video tutorials, facilitation resources, and an ✨AI Assistant so you can run this workshop even with no facilitation experience.
Buy Now - €149
Top companies use the 4U method to find their next MVO (Minimum Viable Opportunity)
You don’t need more ideas.
You need a hair on fire problem.
✔️ One that's so urgent that users will be willing to try even imperfect solutions to fix it.
✔️One that's so high on their priority list they cannot wait to solve.
✔️One where your competition is dropping the ball.
Enter: the 4U Workshop
In just 2 hours, your team of senior stakeholders will:
✔️ Uncover problems for which customers desperately need solutions
✔️ Build consensus fast—without lengthy meetings and debates
✔️ Know exactly what to explore next (and what to finally let go)
✔️ Lock onto their next Minimum Viable Opportunity (MVO)
Built for Teams That Are
- Creating new value propositions, launching new products, or making big bets
- Comparing opportunities in isolation—instead of seeing the bigger picture
- Stuck in solution mode without a clearly defined problem
- Tired of backlogs cluttered with ideas no one can justify or own
Who don't need more discussions
but a prioritization system that really works.
What’s the 4U Workshop all about?
Watch the first 3 lessons - Free
2-Hour Workshop Format
— easy to run live, in-person or remote
Video Lessons & Tutorials
Short (~10-mins), actionable, step-by-step guidance
Stakeholder Mapping
Step-by-step guide for assembling the right decision-makers.
Workshop Facilitation slide deck
— with built-in instructions and examples to guide every activity
Minute-by-minute agenda
—so you know exactly what to say, ask, and do at every step
AI-powered Replay Report
— instantly turn your team’s decision into a “why this, why now” report for handoff
Exclusive - Only available here
AI Workshop Copilot
The 4U Workshop Toolkit includes your own AI co-facilitator trained on real workshop data from Design Sprint Academy.
This custom GPT knows how to guide real teams through tough prioritization decisions — because it’s built on what actually works in the room.
✔️ Frame your top 3 challenges as clear, strategic opportunity statements
✔️ Craft a compelling “Why this, why now” for each initiative
✔️ Identify and engage the right decision-makers
✔️ Generate your Replay Report—summarizing decisions in minutes
Ready to turn indecision into a clear choice?
Get the 4U Workshop Toolkit - €149Trusted by teams at Harvard Innovation Labs, Fortune 500s, and global innovation departments.
This isn’t theory—it’s been battle-tested where clarity is critical.
Because when everything feels like a priority, the fastest way to focus is to identify your Minimum Viable Opportunity (MVO).
Most prioritization tools are designed for delivery.
4U is designed for discovery.
RICE, ICE, WSJF? Great for scoring items already in your backlog.
Impact–Effort Matrix? Good for visual simplicity—but shallow insight.
Opportunity Solution Tree? Awesome—but what goes at the top?
The 4U Workshop is what happens before all that.
It helps your stakeholders choose the right challenge to solve—before getting seduced by shiny solutions.
Is the problem unworkable?
Is it breaking things?
Are we constantly reinventing the wheel for similar tasks?
Is the problem unavoidable?
Is it coming, whether we like it or not?
If we ignore this, what happens in 6 months?
Is this problem urgent?
Can we afford to delay it?
Are customers already feeling the heat—and looking for a fix?
Is this problem underserved?
Who is being left behind?
Are competitors offering solutions that still fall short?
Works best during:
Strategy off-sites & annual planning
align executives on the top 1–2 challenges worth solving next year
Portfolio resets & re-prioritization moments
when leadership priorities change, budgets tighten, or new competitors enter the space
Major product kick-offs
make sure your big bet solves the right problem before scoping features or writing briefs
Cross-functional alignment sessions
give product, engineering, marketing, and operations one shared lens for decision-making
Business case reviews & innovation funding rounds
pressure-test proposals before you commit resources
From “We’re Not Sure” to “Here’s Why”
When priorities shift and opinions clash, don’t improvise—facilitate strategic decision-making.
Help your stakeholders turn uncertainty into a decision they can stand behind—using the 4U Framework.
Get the 4U Workshop Toolkit Now
